I’m a product designer who dances with complexity.
7
years of designing
enterprise SaaS products
in cross-functional teams
in cross-functional teams
Design strategy for
13
early stage
startups
startups
25+
workshops
facilitated
facilitated
with payers, clinicians and regulators
owned the design process for a successful enterprise product
from research to ideation and implementation in an agile environment
Hot take
What you don’t build is more important than what you do build.
excited by
tea, foraging, permaculture, travel gear
fluent in
• regulatory complexity
• wrangling data
• Turkish
6
years of designing
enterprise
SaaS products
SaaS products
Design strategy for
13
early stage
startups
startups
20+
workshops
facilitated
facilitated
with payers, clinicians & regulators
Working with me you will hear me say:
• If you’re confused, others are confused.
• A strong information architecture is the fastest way to build a product.
• What you don’t build is more important than what you do build.
Led design for a successful enterprise product
from ideation to implementation, collaborating seamlessly with cross-functional teams in an agile environment
excited by
tea, foraging, permaculture, travel gear
fluent in
• regulatory complexity
• wrangling data
• Turkish
Selected Works
Pre-seed Healthtech startup with Redesign Health
Prototyping to find a startup's first customer
finding product market fit | concept iteration
By iteratively testing 40+ features and components through co-design sessions, my work drove product market fit, attracted pilot partners, ultimately securing seed funding by highlighting clinician engagement risks.
Highmark Inc
Transforming a legacy Utilization Management system
product design | design ops | ux research
I led the complete rebuild of a legacy Utilization Management platform, streamlining provider communication across multiple payors and states. Guided the design team from in-depth user research through service design to final product development, resulting in an intuitive and efficient experience for all user types.
Allscripts
Enhancing EHR implementations
at hospitals
ux research | ideation | product design
As a team at Carnegie Mellon University, we developed a web app for Allscripts to streamline the deployment of electronic health records (EHR) in hospitals. I leveraged UX research and rapid prototyping to demonstrate investment impact of a centralized repository of information.
PNC Bank
Empowering teens with financial literacy through mobile banking
service design | mobile design
I developed a mobile banking service for teens, incorporating UX research, service design, and concept testing to balance engagement and usability for minors and oversight for parents.